Should A Wannabe Influencer Pal Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes video blogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it pops up like a surprise: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to a couple of industry functions, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

She will say, “OK, look happy!” and record me smiling with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I want Beth to see that the content we produce together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your passions. I look up to people on social platforms who execute that style of informal, self-made content creation.

Content creation is my version of engaging with life: observing the details, sharing them with an viewership that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can get us: an opening. I understand not all people enjoys being on camera, but sometimes spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anybody to be my personal videographer, but friends support one another in minor capacities. I thought recording a short video now and then would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our time together.

I value our friendship profoundly and want to avoid making videos to come between us. I’m willing to find middle ground: like asking before recording, and avoiding shots that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still respecting hers. Clearly making content is not a substitute for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the dark, looming future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is content. She must to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life online, but it’s not for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your relationship. Create some authentic experiences, where true emotions are stored, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Jane Waller
Jane Waller

Elin är en passionerad miljöstrateg och teknikskribent med fokus på hållbara lösningar.